Hey Reader Yesterday, I had a coaching call with another coach. We were discussing goals, and if you've been to one of my workshops recently, you know I love some specific goals. But my life doesn't center around my goals, and we hit on a philosophical difference there. The thing is, while our goals help us focus and provide a filter we can use to decide on our next steps, I don't think goals are what we center our life around. I mean, you can if you want to (you are the boss of you!), but I'm going to make the argument against it. The problem with goals The thing about being entirely goal-focused is that you have all these moments of pushing and doing and then fleeting moments of satisfaction and gratification before you're on to the next goal. And depending on how you roll, all these thoughts can come up if you fall short of a goal when your life centers around achievement. The alternative Instead of being focused on goals, we can focus on the values we hold. Because values come in different forms and we can find success in them now and in the future. An example might be helpful, hey? I once had a goal of being an amateur athlete. It was a big part of my life for a while. I was never going to be competitive competitive, but I was a competitive amateur athlete. Once I started participating in international tournaments, the bar just kept getting higher and higher. I wanted to go to bigger tournaments. I wanted to play in higher divisions. It was never going to be enough. I always had a few tournaments on the calendar. And this was great for a while until COVID hit and we weren't playing team sports anymore. And then a frozen shoulder hit. And there I was, not knowing what was driving me when I wasn't working. But there was a way that we could make this values-driven, that could have changed the story for me. What I valued was the connection I had with people. I also got a lot of pleasure out of being really present with my body. And connecting with others and being present with my body doesn't have to take just one form. There are little ways I can engage in that today, as well as working to bigger representations of it in the future. What does this have to do with money? Often, I see people who have great, specific dollar goals. And they're great because they're specific. But they're often disconnected from what they want from life. It ends up playing out in a few different ways. Either they are really good at hitting goals, but the moment they hit the goal, they feel triumph, then nothing. So they just keep setting increasing goals, without ever reaching that sense of satisfaction. Or they set the goal, they miss the goal, and they get really discouraged. It's one thing if you miss a goal once, but if you miss a goal several times, you start questioning yourself and your identity. Or they set the goal, but can't seem to do the things. Random goals aren't motivating. You know what's motivating? Knowing how the revenue that's rolling into your business is allowing your to live into your values. Knowing how it's supporting your love for adventure, or your ability to feel connected with the people you care about. Or how your business can provide support for the community around you. What values do you want to live into in your life? What goals might you set from those values? With love, P.S. Making Friends with Your Money is on next week! Free sign-up is here if you're interested! While we touch on goals, we'll be spending more time on why taking action on them feels hard, and what to do instead! Please pass it on to anyone you think might be interested! |
Hey Reader We kicked off Week 1 in my new group offering this week, and man it reminded me of my first week of teaching way back when. My journal entry read something along the lines of, the kids have bodies and bodies have physical needs. 17 years later, and I'm living those feelings again. I'm a little embarrassed that I forgot until more than halfway through our first workshop that people could use a break. But someone said something super kind. They alluded to me having things together....
Hey Reader, A very quick last email to remind you that registration for More Money at the End of the Month is closing up tonight. If it doesn't feel right for you right now, that's all good! But if now IS the time, we'd love to see you join! We kick off with the first workshop tomorrow morning at 10AM PST/1PM EST. If you aren't able to make it, no worries. It'll be recorded and you have me all day on Wednesday (and every Wednesday for 3 months) to get feedback. Hope to see you there! Brittany
Hey Reader, Last week, I talked about vanity metrics, and honestly, I don't think I did a good job explaining what they are in the context of revenue. Vanity metrics are stats that look great but don't necessarily translate into something meaningful. So revenue, for example. Revenue is great to know, but $200k revenue that gives the business owner $30k of take-home pay is probably a lot more work to generate and maintain than $80k of revenue with $40k of take-home pay. And that's where I...