Hey Reader,

Last week, I talked about vanity metrics, and honestly, I don't think I did a good job explaining what they are in the context of revenue. Vanity metrics are stats that look great but don't necessarily translate into something meaningful. So revenue, for example. Revenue is great to know, but $200k revenue that gives the business owner $30k of take-home pay is probably a lot more work to generate and maintain than $80k of revenue with $40k of take-home pay.

And that's where I think it's important to think about the end goal. What is your end goal when it comes to money? How is it supporting your life?

If you're anything like most of my clients, starting to dig into the numbers associated with those big questions can be really scary. I got a recent email saying, "If I think about that right now, I won't be able to do the things I need to do to get money rolling in my business." Because looking at the numbers can get your heart racing, can tense your shoulders, can create a pit in your stomach.

Which is why it's so important to know the answer to this question:

What helps remind you that right now, you are safe?

Maybe it is having your partner with you while you do the scary thing. Maybe it's taking meditation breaks. Maybe you have some grounding practices.

Something I love to calm me down is the reminder that "that was then, this is now," because your fear isn't about the present moment, it's a memory or a feeling from your past.

The tricky part of finding safety is figuring out what tools will work for you, and remembering to pull out that toolbox. There isn't a universal toolbox. What works for one person won't work for everyone. There is no, "I have the answers for you," because the only person who can determine what belongs in your toolbox is you.

But also, you don't have to figure out your toolbox alone. You can get ideas from what has worked for other people. You can test them as you stretch outside your comfort zone, knowing there's someone who will remind you to get out your toolbox if you start to feel overwhelmed.

And you can do it in the company of other people who have similar feelings and are also working through it. You can do it with others who recognize that they have the power to change things in their life. And are using that power to create change.

That's one of my hopes for More Money at the End of the Month. I hope that in the next 3 months, not only will you have made tangible changes in your financial life, but also you've started curating your toolbox and are remembering to pull it out.

Whether you choose to:

• Stabilize your cash flow
• Get clear on what your money is doing now, and create intentional spending plans
• Build systems and start creating provisions for taxes and your pay
• Separate your business and personal finances (if they aren’t already!)
• Create and implement an idea for new revenue
• File back taxes
• or do something completely different

You can do the scary thing and cultivate a sense of safety at the same time.

​More Money is $150/month, and included in that is 1:1 access to me during office hours once a week. A whole day once a week where we can shoot messages back and forth and make sure your needs are met as you're working towards your goals.

Have questions? Hit reply and let me know.

-Brittany

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